Diet Coke and Coke Zero

Diet Coke:



Diet Coke, is a sugar-free soft drink produced and distributed by The Coca-Cola Company. In 1886, John Pemberton invented Coca-Cola and instantly it became very popular. Almost 100 years later in 1982, Diet Coke, a no-calorie alternative to Coca Cola was invented. In 1986, Diet Coke was labelled as the worlds top no-calorie drink.Diet Coke was the first product since the very beginning to include the Coca Cola trademarked name. Since then, the ‘Diet Coke break’ has become a cultural phenomenon and Diet Coke packaging has had makeovers from the likes of Diane Von Furstenburg, Karl Lagerfeld, Moschino and Versace. From 2001-2006, new flavours were added such as Diet Vanilla Coke, Diet Coke with Lime and Diet Black Cherry Vanilla Coke are all launched in various markets. Diet coke inspires everybody to regret nothing.


Coke Zero

Coke Zero is a product of The Coca-Cola Company. It is a low-calorie (0.3 kcal per 100ml) variation of Coca-Cola specifically marketed to men, who were shown to associate diet drinks with women. Coke Zero was Coca-Cola's largest product launch in 22 years. It is primarily marketed towards young adult males and has been nicknamed "Bloke Coke" in the UK. In the U.S, advertising has been tailored to its targeted market by describing the drink as "calorie-free" rather than "diet", since young adult males are said to associate diet drinks with women.The Coca-Cola Zero logo has generally featured the script coca-Cola logo in red with a white trim on black background, with the word 'Zero' underneath in lower case in the geometric typeface Avenir.